The Mill collaborated with DDB Chicago and Jamie Rafn at Smuggler on this spot for McDonald’s celebrating children of the world for the Olympic games of 2016 in Rio.
Colourist Matt Osborne said "I really liked the concept of this spot, and also liked how the kids were based all over the world. This gave me a chance to explore different looks where each child was based. We wanted to use the grade to enhance where they were from, adding to the global scale of the project. Being shot anamorphic we used a contrast level that complimented the crop, natural but filmic was the approach.”
CreditsCredits
Agency
Agency: DDB Chicago
Producer: Jon Ellis
Creative Director: Tim Souers
Creatives: Marnie Vosper, Kevin Drew Davis, David Oif