British Airways
The Race
As BA passengers from around the globe check in their cases, so begins an international race - bag vs bag - to the finish line at the world's busiest airport. The spot follows each bag's journey, all jostling for position, and it's a race to the end with the surprise winner pulling a dramatic last minute overtaking manoeuvre to cross the line and take the chequered flag.
Director:
Neil Gorringe
Production Company:
Moxie Pictures
Agency:
BBH
Neil Gorringe
Production Company:
Moxie Pictures
Agency:
BBH
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Our Flame team helped give the spot its truly international feel by giving each of the far-flung destinations their own very distinctive look as well as including subtle local detailing. Alongside this, our Colourist Seamus O'Kane finessed the final images to give the film its colourful and vibrant international feel.
The campaign launched on first BA's Facebook page and made its TV debut during ITV1's Coronation Street on February 10th.
The campaign launched on first BA's Facebook page and made its TV debut during ITV1's Coronation Street on February 10th.
CreditsCredits
Agency
Agency: BBH
Producer: Natalie Parish
Creative Director: Hamish Pinnell
Creatives: Matthew Moreland, Chris Clarke, Justin Moore
Production
Production Company: Moxie Pictures
Director: Neil Gorringe
Producer: Charlotte Woodhead
Editorial
Editing Company: Final Cut
Editor: James Rosen
Edit Assist: Ryan Beck
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colourist: Seamus O’Kane
VFX & Design
VFX & Design: The Mill
VFX Producer: Sophie Hogg
2D Lead Artist: Pete Rypstra
2D Artist: Chris Scott
AwardsAwards
