The video features a confident woman with a mastectomy scar, no hair and without her clothes standing behind a veil of medication. Through a series of shots we see the pills fall away to reveal the woman underneath. The striking concept is designed to show that when breast cancer overshadows everything, there is still a person underneath.

The project was a very rewarding one for all involved. Juan Brockhaus, Joint Head of Nuke explains his part: "On the shoot they covered some parts of the body with pills and we then match-moved her body movement with a CG model to be able to cover the entire skin's surface with pills. The CG pills had to be an exact copy of the real pills, since in most of the shots we had real pills next to CG pills. We then matched the lighting of the real pills and composited the CG pills into the plates."

Colourist Aubrey Woodiwiss then refined the spot giving it its effective yet soft feel in the grade, explaining: "We wanted to keep the palette in line with the print ad by bringing out the pinks and purples. Also, it seemed key to blend the tones and not to push too much contrast into the image, giving the spot a soft feel."

As well as the video, which will be launched on the campaign's website on February 22nd and will air on television later this year, the campaign also includes adverts which will appear on poster sites across England, and The Arcadia Group will display posters in hundreds of its stores.

For more information about the women behind the breast cancer or to find out about Breast Cancer Care's services visit: www.breastcancercare.org.uk/thewoman or visit their Facebook page: www.facebook.com/breastcancercare.