With a new year comes a shiny new ad from the iconic brand and one that features a last minute ‘bike’ ride as a man takes on a mission to reach his final destination. It’s a mission indeed as he discovers a puncture upon jumping onboard so jumps on his daughter’s pink alternative mode of transport.

The Mill’s 2D team worked with director, Steve Rogers out of Somesuch to bring this humorous ad to life. Which sees our hero battle through the city traffic with fellow bike riders, soon being rewarded  with a well deserved bar of ‘Everyone’s Favourite’ chocolate… A Mars bar of course.