Playing on phrases typically used to describe hotel stays, the spot pushes these ideas to the ultimate in holidaying. ‘Room service’ becomes a remote island destination with clear blue seas and white sand; ‘infinity pool’ becomes a natural pool set in a mountainside with panoramic views over a waterfall; and ‘air conditioning’ becomes a tree-top residence open to the elements on all sides. All this leads to Virgin’s message that anything is possible when booking a holiday through them.

The spot was shot primarily on high quality RED camera in various locations around Africa, including Victoria Falls and Mozambique.