Brand Jordan
Rise Above
Brand Jordan bursts onto the screens with an epic high octane new campaign titled "This Is Where It Starts" which brings to life what champions are made of.
This dynamic large scale piece of creative excites and entices the viewer as they witness the evolution of two basketball greats; from being childhood fans of the game to two of its biggest stars….and rivals.
This dynamic large scale piece of creative excites and entices the viewer as they witness the evolution of two basketball greats; from being childhood fans of the game to two of its biggest stars….and rivals.
Director:
Matthias Van Heiningen
Production Company:
MJZ
Agency:
Wieden+Kennedy (NY)
Matthias Van Heiningen
Production Company:
MJZ
Agency:
Wieden+Kennedy (NY)
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The film was created by Wieden & Kennedy NY and directed by MJZ's Matthijs Van Heijningen with VFX by the Mill .
The Mill's VFX Producer Dan Roberts described the creative collaboration as, "An exciting creative opportunity, especially the design of the futuristic world which is featured in the later half of the ad. Our artists populated the stadiums by using a combination of tiled live action plates together with CG Massive people. The stadiums themselves were then modified as the ad required us to tell the passage of time over several decades right through to 2032. We also created the motion graphics for the airport scene, the Meng training bike scene and SLAM skyscraper billboard."
The Mill'S 2D Lead Artist, Iwan Zwarts adds, "It was a really great to collaborate with W+K once again on such an epic commercial. Everyone involved did a first class job from initial pre pro right through to post production. Matthijs' meticulous attention to detail served us well throughout and we are all so proud of the end result."
The Mill's VFX Producer Dan Roberts described the creative collaboration as, "An exciting creative opportunity, especially the design of the futuristic world which is featured in the later half of the ad. Our artists populated the stadiums by using a combination of tiled live action plates together with CG Massive people. The stadiums themselves were then modified as the ad required us to tell the passage of time over several decades right through to 2032. We also created the motion graphics for the airport scene, the Meng training bike scene and SLAM skyscraper billboard."
The Mill'S 2D Lead Artist, Iwan Zwarts adds, "It was a really great to collaborate with W+K once again on such an epic commercial. Everyone involved did a first class job from initial pre pro right through to post production. Matthijs' meticulous attention to detail served us well throughout and we are all so proud of the end result."
CreditsCredits
Agency
Agency: Wieden+Kennedy NY
Producer: Dan Blaney
Creative Directors: Andy Ferguson, Brandon Mugar
Creatives: Cyrus Coulter (Art Director)
Account Directors: Matt Ahumada, Julian Cheevers, Cory McCollum
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Head of Content Production: Lora Schulson
Copywriter: Dave Canning
Production
Production Company: MJZ
Director: Matthias Van Heijningen
Executive Producer: Scott Howard
Producer: Laurie Boccaccio
Director of Photography: Chris Soos, Joost van Gelder
Editorial
Editing Company: WORK
Editor: Neil Smith
Edit Assist: Healy Snow
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris
VFX Producer: Dan Roberts
Shoot Supervisor: Iwan Zwarts
2D Lead Artist: Iwan Zwarts
3D Lead Artist: Wyatt Savarese
2D Artists: Danny Morris, Corey Brown, Jade Kim, Jeff Robins, Paul Downs
3D Artists: Rob Petrie, Laurent Giaume, Ajit Menon, Zang Chen, Jackie Liao, Bodgan Mihajlovic, Naotaka Minami, Hassan Taimur (Crowd Effects/Massive)
Motion Graphics: Gera Frascaroli, Brian Gossett, Wes Ebelhar, Audrey Davis
Colour
Colour: The Mill
Colourist: Fergus McCall
Assistant Colourist: DJ Miranda