Mill artists collaborated on ‘Arnold’s Defense’ from every angle, from creating digital paintings of Arnold to intricate CG animation.

2D Lead Artist Martin Karlsson comments, “This spot is filled with lots of hidden ‘Easter eggs’ that might not be so obvious at first glance. It was great working with such a dedicated animation team and the flood of fun ideas that pop up during a project like this. The lighting and look development team did a stellar job, and the CG compositing workflow was really smooth. With quite a dark environment, a lot of work was put into making our characters stand out whilst seamlessly integrating them at the same time. Some of the shots involved really intricate, shallow depth of field, so we put a lot of effort in finding the sweet spot.”

Itai Muller, Matte Painting Concept Artist, created the artwork of Arnold which was eventually printed on canvas and used as a prop. “The artwork was lots of fun. The brief was fairly simply: they were to look like old, tiny military type portraits,” Itai explains. “We had some references to work with, and then it was a matter of finding photos of Arnold throughout different ages and digitally painting these to match his portraits with the background. There was something light and humorous about it. I even heard that Arnold himself liked it and kept one!"

Look out for more in this campaign…we’ll be back.