Brand Jordan
Make the Game
The Mill delivers the next spot for Brand Jordan's 'Make the Game' campaign. Directed by Rupert Sanders through MJZ and from the creatives at Weiden + Kennedy, The Mill's team, headed by 2D lead artist Westley Sarokin, created this fully charged film to launch the hottest shoe in town, the new Jordan 28.
Director:
Ruper Sanders
Production Company:
MJZ
Agency:
Wieden+Kennedy
Ruper Sanders
Production Company:
MJZ
Agency:
Wieden+Kennedy
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West says "This was a fantastic project to be a part of."
It was absolutely stellar working with Rupert and the agency, all the way through to editorial, color, and post. And as a side note, I'm an avid sneaker collector so being able to work on the launch spot for the Jordan 28 was a personal thrill for me. Rupert was incredibly collaborative in the conversation about how the environments were going to be created, what was going to be done practically, and what would be created and enhanced by post. Ultimately 5 beautiful sets were built that gave the basketball players interactive environments to move around in. The footage looked fantastic right out of the camera so we made every effort to play to the natural photographic look which had been shot and make changes in subtle but distinct ways. We enhanced and removed reflections, added light flares, atmosphere and dust motes in the air, and in some cases rebuilt and extended the sets where we wanted a wider shot to look much more epic and dramatic.
There are a number of other very tricky things we did in the spot but I'd rather not talk about them as it would spoil the fun of how we pulled off a few of the visually distinct effects! This was a fantastic project to work on and my team and I had a blast working on it."
It was absolutely stellar working with Rupert and the agency, all the way through to editorial, color, and post. And as a side note, I'm an avid sneaker collector so being able to work on the launch spot for the Jordan 28 was a personal thrill for me. Rupert was incredibly collaborative in the conversation about how the environments were going to be created, what was going to be done practically, and what would be created and enhanced by post. Ultimately 5 beautiful sets were built that gave the basketball players interactive environments to move around in. The footage looked fantastic right out of the camera so we made every effort to play to the natural photographic look which had been shot and make changes in subtle but distinct ways. We enhanced and removed reflections, added light flares, atmosphere and dust motes in the air, and in some cases rebuilt and extended the sets where we wanted a wider shot to look much more epic and dramatic.
There are a number of other very tricky things we did in the spot but I'd rather not talk about them as it would spoil the fun of how we pulled off a few of the visually distinct effects! This was a fantastic project to work on and my team and I had a blast working on it."
CreditsCredits
Agency
Agency: Weiden + Kennedy
Producer: Alison Hill
Creative Director: Brandon Mugar, Andy Ferguson
Creatives: Eric Helin, Erwin Federizo
Account Team: Julian Cheavers, Matt Ajumada, Cory McCollum
Production
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Kate Leahy
Producer: Laurie Boccacio
Director of Photography: Jess Hall
Editorial
Editing Company: WORK
Editor: Neil Smith
Edit Assist: Hayley Man, Healy Snow
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris
VFX Producer: Charlotte Arnold
Shoot Supervisors: Westley Sarokin, Phil Crowe
2D Lead Artists: Westley Sarokin
2D Artists: Jade Kim, Caio Sorrentino, Liz Berndt, Markus White, Corey Brown, John Mangia, Gareth Parr, Dag Ivarsov, Jim Hillin
3D Artists: Michael Panov
Assist: Jade Kim, Caio Sorrentino