Rama Allen, Executive Creative Director explains “In a time when we regularly discuss reality as a medium, be it virtual identity or augmented, we begin to consider the translation of self in digital space. The Looking Glass was inspired by carnival funhouse mirrors in the way they distort reality and digital presence, creating our reflection as our machines see us.
“The installation offers real-time advanced manipulation of procedural effects via distortion, colour, camera and background, creating unique images formed from our identity and manipulation of the image. We are the source and the curator of our digital identity."
To experience The Looking Glass, users enter the installation and select a look from a range of pre-sets, instigating a countdown. Users strike-a-pose and The Looking Glass captures their ‘reflections,’ creating a beautiful and abstract image. These images can then be customized on an iPad by adjusting the reflection with different camera angles and distortion options, creating a truly unique image that is formed from the users own identity.
By combining art, creative coding and artistry, this experience was designed to induce a sense of wonder and discovery. The Looking Glass translates everyone that enters the photo booth into a colourful burst of digital data.
The custom software, designed and written at The Mill, was developed for the New York studio’s annual summer party, has since been featured at the 2015 UK MVA awards and now is a permanent fixture in the New York studio.