Digital Air, a company that specialized in 360-degree camera rigs, The Mill
created an installation that blends spiritual aura photography with classic
photography techniques and a 360-degree 32-camera rig to visualize the movement
and emotion of a moment frozen in time.
Led by The Mill’s Executive Creative Director Rama Allen, the
installation captures each user’s inner spirit through motion, creating an
intricate and captivating image of light smears through time, with users
trapped in a statue of motion.
To bring the installation into fruition, the Emerging Technology team
created a series of light painted backgrounds. These were then rendered and
composited into a range of colours and forms. They then developed custom
scripts, which enabled an automated and randomized publishing pipeline.
Over 100 different fortunes (motion auras) were developed and then
randomized through script. The script automatically selects a background and
aura, creating a series of unique shapes for each user who steps into the
The Motion Aura Machine provides a unique and theatrical immersive
photo booth experience, allowing users to take away their distinct and
personalized motion auras via email and Tumblr.