The Mill collaborated with DDB Chicago and Erich Joiner at Tool on this ad for Capital One Venture Card.
In “Seat Map,” rows of photo real transforming airline chairs were created in CG. The 3D team used a practical mechanical chair rig, built on set for reference and the CG chairs were animated to match.
Supervisor and 2D Lead, Randy McEntee said, “We were thrilled to be invited back to Jennifer Garner's team. To keep things moving on set, Steve Beck focused on laying out the talent and chairs to maximize our coverage, while I focused on rigging and wire removal considerations. Erich's drive to have as much reference for us as possible was brilliant. We had beautifully built and rigged chairs from which to reference, thanks to Production Designer Justin Trask.”