There’s a citywide blackout in ‘Times Square’ before consumers everywhere find themselves surrounded by some of the most definitive moments in sports and film. To make this possible, The Mill’s compositors replaced the screen material with a mixture of footage including original work by the design team.

In addition, 3D artists brought a taste of the future to the spot by creating of a number of conceptual devices in CG, including animated devices, a transparent viewing screen and skyscraper-sized projections – officially taking movie night to the next, next level.