In five different films, the actor springs up at office parties and in family living rooms, surprising people as they open boring and unimaginative gifts. Goldblum plays the part of an acting coach so that the disappointed recipients can convince their loved ones that they appreciate the gift, even though they’d rather have opened a laptop than a jigsaw puzzle.

The celebrated actor’s tips are one way to avoid an awkward situation at Christmas, but Currys PC World suggests that a better solution would be to buy an electrical product at one of their stores – ensuring that there’s no acting necessary when Christmas day dawns.

Colourist Seamus O’Kane gives his thoughts on the series of spots, “Working with Director of Photography Tim Maurice-Jones was a great opportunity to develop a balance between the palette of normality and the subtle enhancement the presence of introducing a movie star brings to the scene.

We always allowed the weight of the grade to be with Goldblum but at the same time he always had to be totally integrated into the normality and his intensity and force reach out to pull the viewer in.

Director David Shane brought out the most captivating performance from Goldblum in these superbly scripted spots, and we made sure that the images were always a delicate design that wouldn't intrude upon that.”