Long-term brand ambassador Lenny Henry still features, but the focus has shifted from comedy to an emphasis on the importance of a good night’s sleep. Stunning shots of English cities and countyside during golden hour – when natural light has a particularly beautiful aesthetic – lend the spot a sense of tranquility, as if we were watching the world waking up.

Lead 2D Artist Ben Turner speaks about working on the spot, “It was a pleasure to be part of such beautifully considered images. Our main task was to keep as true as possible to what was shot whilst helping to stitch together footage shot during magic hour over several days. We faithfully rebuilt lens flares to give the right amount of life to some shots, whilst preserving the subtleties of the original footage.”