The advert focuses on the idea of the modern British Family, and reveals the inner thoughts of a mother, father and grown-up son as they go about their weekly shop. It also provides a humorous insight into the family’s reactions to frustrating circumstances that we all encounter in supermarkets, and the way that Tesco tries to solve such situations.  In “One in Front” we see a helpful employee open up a new till to avoid long waiting times – something Tesco has pledged to do with the help of new technology SMARTLANE.  

 

Colourist David Ludlam describes how he approached the grade, “Using the formula of the happy family, and with Tesco being a household name where we all love to shop, everybody was in agreement that we should keep it feeling quite real life and friendly with a slight warmth”