Both opening films in the campaign, ‘Car’ and ‘Diamond’, tell a compelling story narrated by the celebrated actor, Michael Gambon. They focus on how objects and works of art outlive us all and how buyers and sellers can add their own chapter to their history.
 
Lead 3D artist James MacLachlan comments, “Car has an epic quality in line with Bonhams’ prestige and the Ferrari’s cult status. The expense of the Ferrari meant that understandably, the client was nervous about the amount of fire and pyrotechnics on-set. We therefore enhanced the photorealistic electric storm and fire in Nuke ensuring that the car was never at risk; whilst also bringing the artistic storytelling to life in this the first of a series of films.”

Contagious ECD Paul Weiland says of the campaign, "Bonhams was established in 1793 and has been auctioning art ever since. We're delighted to have been selected to create their first-ever TV campaign and hope that 'Be Part of the Story' will resonate with our audience and encourage more people to think about what valuables might be sitting unloved in an attic and bring them to sale to be enjoyed once again. I was struck by the drama in the stories behind the objects all the specialists told me about and I wanted to bring that alive through these adverts.”