Garage Magazine
Fall 2015 Issue
The Mill teamed up with GARAGE Magazine and Chaos Fashion for the Fall/Winter 2015 cover photographed by Phil Poynter, starring Anna Ewers, with Creative Direction by one of the worlds most influential make-up artists', Pat McGrath. When readers scan the cover with the GARAGE Magazine App a flutter of CG butterflies created by The Mill is awoken, paired with music by Michel Goubert.
Production: Serlin Associates
Agency: Chaos Fashion
Agency: Chaos Fashion
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Creative Director Andreas Berner explains “We wanted to make a low key statement and not make the animation overly complex. So we came up with a simple, flocking animation of butterflies that assemble on the cover. The simplicity and organic quality is something people emotionally connect to."
The 3D team created two different kinds of butterflies and looped them a multiple times until they consume Anna on the cover.
But it didn’t stop with the cover. The GARAGE Magazine App unlocks a wealth of virtual content inside the magazine as well. The Mill 3D team created a CG Tory Burch clutch that pops out of the page and a Karl Lagerfeld design animation that jumps out of the magazine to celebrate his 50 years at Fendi.
The Mill, GARAGE Magazine and Chaos Fashion have a continued partnership. The Mill created five covers for the February 2015 issue bringing supermodels Cara Delevigne, Kendall Jenner, Lara Stone, Binx Walton and Joan Smalls to life on the covers.
CreditsCredits
Agency
Agency: Chaos Fashion
Creatives: Charlotte Stockdale & Katie Lyall
Creatives: Charlotte Stockdale & Katie Lyall
Production
Production Company: Serlin Associates
Photographer: Phil Poynter
Executive Producer: Philippa Serlin
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
Producer: Anna Borysewcz
Creative Director: Andreas Berner
3D Lead Artist: Raymond Leung
3D Artists: Justin Diamond, Ivan Joy, Katie Schiffer
Design: Jeff Buoncristiano, Ian Bradley
3D Scanning
3D Scanning Company: Scanable
Artist: Travis Reinke
