Super Bowl 2011
BMW - Defying Logic
BMW's 'Defying Logic' incorporates some documentary technique to tell the story of the all-new BMW X3. The Super Bowl spot from Kirshenbaum Bond Senecal & Partners, director Andrew Douglas and The Mill NY celebrates the South Carolina factory that designed, customized and produced the world-class German car in a recessive economy, and then exported it to the world. Lead 2D Artist Jeff Robins and his team helped create a feel of archival footage by degrading some shots and adding scan lines. Some minor car clean up was done, as well as sky enhancement and color balance on the end of the car montage.
Director:
Andrew Douglas
Production Company:
Anonymous Content
Agency:
Kirshenbaum Bond Senecal & Partners
Campaign:
Super Bowl 2011
CreditsCredits
Agency
Agency: Kirshenbaum Bond Senecal & Partners
Producer: Jill Meschino
Creative Director: Chris Cereda
Creatives: Lance Parrish, Will Bright
Production
Production Company: Anonymous Content
Director: Andrew Douglas
Executive Producer: Dave Morrison
Producer: Julien Lemaitre
Editorial
Editing Company: Bug
Editor: Andre
Edit Assist: Clay Doggett
VFX & Design
VFX & Design: The Mill
Executive Producer: Verity Grantham
VFX Producer: Rachel Stones, Claudia Guevara (Color)
Shoot Supervisor: Eric Pascarelli
2D Lead Artist: Jeff Robins
2D Artists: Tony Robins, Ian Richardson, Adam Grint, Dan Williams
Assist: Brendan O’Neil, Brian Houlihan
Colour
Colour: The Mill
Colourist: Fergus MacCall
Assistant Colourist: Josh Bohoskey, DJ Miranda