BMW
Besser Ankommen
Ben Strebel working alongside Pumpkin Films and The Mill, create this lyrical montage of scenes which together reveal how the new BMW 5 series is "the most efficient, the most beautiful and the most visionary 5 of all time", told through a series of filmic scenes each directly interpreting the voice over.
Director:
Ben Strebel
Production Company:
Pumpkin Films
Ben Strebel
Production Company:
Pumpkin Films
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"The adaptability, sportiness, and precision of the car" is also showcased through the beautifully chosen, individual vignettes which take a conceptual and interpretative approach to the qualities the new car posseses, only showcasing the new model at the very end of the spot when it is revealed that the BMW 5 series is 'ready for you'.
Mill Producer Sophie Hogg comments, "It's really great to further develop our close relationship with Ben that was built up from his promo videos days, including working with him on the most recent Kings of Leon video, and we are so thrilled with this stunning film which so cleverly showcases the new 5 series."
Mill Producer Sophie Hogg comments, "It's really great to further develop our close relationship with Ben that was built up from his promo videos days, including working with him on the most recent Kings of Leon video, and we are so thrilled with this stunning film which so cleverly showcases the new 5 series."
CreditsCredits
Production
Production Company: Pumpkin Films
Director: Ben Strebel
Producer: Lamar Hawkins
VFX & Design
VFX & Design: The Mill
VFX Producer: Sophie Hogg
Colour
Colour: The Mill
Colourist: Houmam Abdallah
Colourist: Houmam Abdallah