Under Armour
Rule Yourself: Tom Brady
Tom Brady stars in the latest spot for Under Armour’s ‘Rule Yourself’ campaign. The Mill teamed up with Droga5 and RESET Director Wally Pfister on the five spot campaign that shows how you are the sum of all of your training.
Director: Wally Pfister
Production Company: RESET
Agency: Droga5
Production Company: RESET
Agency: Droga5
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The spot starts off with shuffling feet and unfolds into an army of Tom Brady's perfecting his game- tons and tons of Tom Brady's training hard.
The team had limited time with the talent, so a five camera array on a horizontal rig was built to shoot each of the talent creating thousands of Brady's in a short amount of time and from different vantage points. He was shot with five cameras, then moved back five feet from the front 10 times. By shooting 10 takes, the team got 50 shots.
‘Rule Yourself’ staring Tom Brady is part of the ‘Rule Yourself’ campaign that also features Misty Copeland, Stephen Curry and Jordan Spieth.
CreditsCredits
Agency
Agency: Droga5
Producers: Bill Berg, Juliana Montgomery
Creative Directors: Felix Richter, Alexander Nowak
Creatives: Sergio Alonso, Sebastian Piacentini
Production
Production Company: RESET
Director: Wally Pfister
Producer: Jeff McDougall & James Graves
VFX & Design
VFX & Design: The Mill
Sr. Exec Producer / Head of Production: Sean Costelloe
Senior Producer: Nirad Bugs Russell
Production Coordinator: Kristy Chooi
Visual Effects Supervisor: Hitesh Patel
VFX Supervisor / Joint Head of 2D: Gavin Wellsman
VFX Supervisor / Lead Flame: Nathan Kane
2D Lead: Mikey Smith
VFX Supervisor / 3D Lead: Wyatt Savarese
2D Artists: Emily Bloom, Alex Dreiblatt, Heather Kennedy, Blake Dreury
3D Artists: Corey Langelotti, Eric Lane, Cole T. Clark
Matte Painters: Alex Caldowand Can Y Sanalan
3D Artists: Corey Langelotti, Eric Lane, Cole T. Clark
Matte Painters: Alex Caldowand Can Y Sanalan
Editorial
Editorial: Stitch
Editor: Leo Scott
Assistant Editor: Vanessa Yuille
