The cinematic, slo-mo film, created by AMV, demonstrates how easy giving smoking up can be even in those moments of extreme stress, relieved by Nicorette gum.

The Mill’s 2D team led by Pete Rypstra worked closely with Henry to optimise the post-production turnaround and create options for the children’s performances. Pete comments, “Henry managed to capture the bulk of the take in one go, it was then our job to further enhance the spot by adding in extra passes of the foreground kids, which were then tracked and composted in post.” The spot was then graded by Seamus O’Kane.