Unilever
Farewell to the Forest
The Mill teamed up with DAVID Agency and Primo’s Nicolas Perez Velga to advertise Unilever’s commitment to saving the rainforest.
The spot sees a tree uproot from its rainforest home to come to the big city, highlighting the danger the world’s plant life is now facing from deforestation.
The spot sees a tree uproot from its rainforest home to come to the big city, highlighting the danger the world’s plant life is now facing from deforestation.
Director:
Nicolas Perez Velga
Production:
PRIMO
Agency:
DAVID Buenos Aires
Nicolas Perez Velga
Production:
PRIMO
Agency:
DAVID Buenos Aires
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The Mill’s team of VFX artists aided in bringing the ad to life by adding in CG birds and working to enhance shots of the tree suit, which was created by Millennium FX.
Mill colourist Mick Vincent then worked to augment the beauty of this soul-stirring commercial in the grade. He comments, “This commercial has a great message that really makes you think. The tree costume was really well made, I just had to ensure that we controlled the texture through each shot. This was also the first time I've graded something shot on the ARRI Alexa Mini and I am really impressed.”
Mill colourist Mick Vincent then worked to augment the beauty of this soul-stirring commercial in the grade. He comments, “This commercial has a great message that really makes you think. The tree costume was really well made, I just had to ensure that we controlled the texture through each shot. This was also the first time I've graded something shot on the ARRI Alexa Mini and I am really impressed.”
CreditsCredits
Agency
Agency: DAVID Buenos Aires
Commissioner / Producer: Brenda Morrison Fell; Veronica Beach
Agency Creative Director: Nicolas Zarlenga
Creatives: Ignacio Ferioli; Arthur Amorim Monterio; Federico Plaza Montero; Joaquin Cubria
Account Director: Andre Laurentino; Eva Rausch; Gemma Thompson (Ogilvy)
Production
Production Company: PRIMO
Director: Nicolas Perez Velga
Executive Producer: Gaby Carcova
Production Company Producer: Sofia Ruival
Editorial
Editing Company: Final Cut
Editor: Ashley Kreamer
Editors Assistant: Mike Radforth
VFX & Design
VFX & Design: The Mill
Executive Producer: Paul Mosely
Producer: Amy Cooper
Production Assistant: Elena Pagliei
Production Assistant: Elena Pagliei
2D Lead Artist: David Wishart
3D Lead Artist: Giacomo Cavaletti
2D Artists: Matt (Wispy) Clarke; Gavin Marler, Nick Sze
Colour
Grade: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent