Adidas
Create Your Own Game
72andSunny’s first ad for Adidas brings together Lionel Messi, Gareth Bale, Ricky Rubio, Thomas Muller, Mesut Ozil and James Rodriguez in ‘Create Your Own Game’. Made in collaboration with The Mill and Director Henry Alex Rubin of Smuggler, the fast-paced spot calls on fans to challenge their competitive side.
Director:
Henry Alex Rubin
Production Company:
Smuggler
Agency:
72andSunny
Henry Alex Rubin
Production Company:
Smuggler
Agency:
72andSunny
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A voiceover plays over a succession of GoPro shots and training sequences as viewers are encouraged to learn from their idols without losing sight of their own paths. Artists at The Mill enhanced the cinematic look of the spot using matte painting, compositing and CG.
2D Lead Artist Adam Lambert comments, “The client wanted fast-paced, edgy features. In order to retain that aspect while bringing out the overall filmic quality of the spot, especially when it came to the GoPro shots, we added subtle details like anamorphic lens flares.”
‘Create Your Own Game’ was shot globally in Barcelona, Madrid, Munich and London.
CreditsCredits
Agency
Agency: 72andSunny
Producer: Chris Kyriakos
Creative Director: Gui Borchert
Chief Creative Officer: Glenn Cole
Executive Creative Director: Jason Norcross
Senior Writer: Jack Jensen
Designer: Gerardo Ortiz
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Senior Producer: Laura Ferguson, Chris Kyriakos
Junior Producer: Michael Quinones
Group Brand Director: James Stephens
Brand Director: Matt Rohmer
Senior Brand Manager: Ryan Warner
Brand Coordinator: Megan Russell
Business Affairs Director: Christina Rust
Business Affairs Manager: Maggie Pijanowski
Business Affairs Jr. Manager: Jesse Sinkiewicz
Production
Production Company: Smuggler
Director: Henry Alex Rubin
Executive Producer: Lisa Tauscher
Producer: Drew Santarsiero
Director of Photography: David Devlin
Partners: Patrick Milling Smith, Brian Carmody
Service Company (Spain): Goodgate Productions
Producer: Philip Bolus
Service Company (Germany): Tempomedia
Producer: Timm Reinfarth
Service Company (UK): Smuggler London
Producer: Drew Santarsiero
Location: London
Editorial
Editing Company: Whitehouse Post
Editor: Russell Icke
Edit Assist: Devon Bradbury
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Senior Producer: Chris Harlowe
Production Coordinator: Mary Hayden
Shoot Supervisor: Nick Lines, Phillip Maddock
2D Lead Artists: Adam Lambert, Heather Goodenough
3D Lead Artists: Nick Lines
2D Artists: Heather Goodenough, Steve Cokonis, Andy Dill, Anthony Petitti, Bill Higgins, Ashley Forbito, Robin McGloin, Mike Simons, Justin Gros Desir, Olivia O’Neil, Gianluca Di Marco, Anne-Sofie Tholander
3D Artists: Mike Chapman, Adam Darrah, Anthony Northman, Ed Hicks, Jack Harris, Martin Rivera, Steven Olsen, Monique Espinoza, Jenna Kind
Matte Painting: Jiyoung Lee, Alex Caldow, Marie Tricart
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Antonio Hardy
Production Coordinator, Colour: Diane Valera
Colourist: Adam Scott
Stills Shoot
Production: The Mill
Producer: Josh Davies
Production Coordinator: Ben Burdock
Photographer: Tim Spence
Stills VFX Supervisor: Ivor Griffin
Stills Assistant: Brian Whar
Video Playback: Sylvester Weekes