NRG
Power Behind the Plug
NRG has launched Power Behind the Plug, an evocative 90 second film and campaign that seeks to illustrate how people react when they actually take a moment to think about where their power comes from. This film, created with Droga5 and The Mill, is one of many programs that NRG has planned to help educate businesses and consumers to their choices along the path to a clean energy future.
Director:
Kosai Sekine
Production Company:
Stink
Agency:
Droga5
Read MoreRead Less
The goal of the film and campaign is to encourage every American to actively and consciously think about energy, how electricity is generated and their energy choices.
Power Behind the Plug, filmed at one of the country’s busiest airports, captures the footage from a unique charging station installation and an elaborate hidden camera network. The film crew set about capturing what happens when you give people a choice of where their power was coming from, just by putting a few words on the wall above the power supply: “Wind,” “Solar” and “Fossil Fuels.” Power Behind the Plug is intended as a thought starter to get people actively thinking about where their energy comes from.
Learn more about the energy options by following #SmartEnergyRevolution on social media channels and through the website.
Power Behind the Plug, filmed at one of the country’s busiest airports, captures the footage from a unique charging station installation and an elaborate hidden camera network. The film crew set about capturing what happens when you give people a choice of where their power was coming from, just by putting a few words on the wall above the power supply: “Wind,” “Solar” and “Fossil Fuels.” Power Behind the Plug is intended as a thought starter to get people actively thinking about where their energy comes from.
Learn more about the energy options by following #SmartEnergyRevolution on social media channels and through the website.
CreditsCredits
Agency
Agency: Droga5
Executive Broadcast Producer: Matt Nowak
Creative Directors: Rick Dodds, Steve Howell
Art Director: J.J. Kraft
Account Director: Kristoffer Aldorsson
Production
Production Company: Stink
Director: Kosai Sekine
Executive Producer: James Cunningham
Producer: Scot Pourroy
Director of Photography: Dimitri Karakatsanis
Editoral
Editing Company: Lost Planet
Editor: Charlie Johnston
Editor Assistant: Epy Carrieri
Producer: Taylor Colbert
Executive Producer: Krystn Wagenberg
VFX & Design
VFX & Design: The Mill
Executive Producer: Sean Costelloe
Producer: Mandy Harris
VFX Supervisor: Jade Kim
2D Lead Artist: David Forcada
2D Artist: Heather Kennedy
Colour
Colour: The Mill
Colourist: Mikey Rossiter