National Lottery
Katie Price
AMV brings the ridiculous dreams of celebrities to life in this tongue-in-cheek ad, directed by Biscuit's Jeff Lowe.
Director:
Jeff Low
Production:
Biscuit
Agency:
AMV
Jeff Low
Production:
Biscuit
Agency:
AMV
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Here we see Katie Price stipulate what she would do with her lottery winnings (front a 24-hour TV channel for which she is the star actress) as part of National Lottery's #PleaseNotThem campaign.
The comical film was brought to life by The Mill's 2D team, before being polished by Mill colourist James Bamford in the grade.
The comical film was brought to life by The Mill's 2D team, before being polished by Mill colourist James Bamford in the grade.
CreditsCredits
Agency
Agency: AMV
Commissioner / Producer: Matt Towell
Creatives: Michael Jones, Charlotte Adorjan, Tim Riley
Production
Production Company: Biscuit Filmworks UK
Director: Jeff Low
Production Company Producer: Kwok Yau
Editorial
Editing Company: Work Editorial
Editor: Saam Hodivala
Editors Assistant: Louise Robinson
VFX & Design
VFX & Design: The Mill
Producer: Carl Phillips
2D Lead Artist: Gary Driver, James Pratt
2D Artist: Jeanette Eiternes, David Wishart
Motion Graphics: Henry Foreman
Production Assistant: George Reid
Colour
Grade: The Mill
Colourist: James Bamford