The Mill collaborated with 180LA and Director Lance Acord of Park Pictures to create ‘Jane’, the first spot in Sprout by HP’s ‘Go Make Something’ campaign. The spot sees a woman’s knack for creativity evolve throughout her life.
As Jane’s life changes, so does the appearance of the footage. Adam Scott, Head of Colour in The Mill’s Los Angeles studio, comments, “We worked closely with Lance to achieve different looks and enhance the progression of time throughout the spot.”
'Jane' was shot on 16mm and 35mm film to create the authentic contrast of ‘old’ versus ‘new’ shots.
CreditsCredits
Agency
Agency: 180LA
Producer: Erin Goodsell, Amy Jo Deguzis
Creative Director: Zac Ryder, Adam Groves
Account Director: Nicole Stokman, Danielle Tisser
Production Company
Production Company: Park Pictures
Record Company: Eleven Sound
Director: Lance Acord
Head of Production: Anne Bobroff
Executive Producer: Caroline Kousidonis
Director of Photography: Lance Acord
Editorial
Editing Company: EXILE
Producers: Lauren Pullano, Toby Louie
Editor: Kirk Baxter
Edit Assist: Jess Baclesse, Scott Friske
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
Shoot Supervisor: Gareth Parr
2D Lead Artist: Steve Cokonis
2D Artists: Scott Wilson, Tony Petitti
Art Department: Brett Lopinsky, Kelsey Napier, Matthew Dobrez