The spot, created by Red Brick Road, uses the analogy of a humble set of chopsticks and the myriad of uses it has beyond what was intended. It aims to highlight that investigating your credit report may prove more useful that you think, advertising the support Experian offers to customers to understand and manage their credit report.

Mill colourist Seamus O’Kane collaborated closely with director Tony Barry to create a sequence of images that seamlessly flowed throughout in the grade. He comments, "The simple idea of showing something so ordinary but yet so beautifully crafted is elevated beyond the ordinary is the lynchpin of this spot.

With elegant lighting from DOP Daniel Landin and with Director Tony Barry having such meticulous attention to detail, the images I worked with allowed me to find that exact balance between the ordinary and enhanced reality that produces such a compelling resonance with the viewer."