Newcastle
Misconceptions
Heavy? No. Bitter? Never. The Mill worked with Droga5 and Epoch Director, Mike Long on 'Misconceptions' to show you just how much you will enjoy Newcastle Brown Ale.
Director: Mike Long
Production: Platypus, Droga5
Agency: Droga5
Production: Platypus, Droga5
Agency: Droga5
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In their typical sarcastic manner, Newcastle confronts those who think the beer might be too heavy by chatting with newly minted brown ale drinkers, and former 'dumb idiots'. The Mill’s 2D team cleaned up the final shots, before colourist Mikey Rossiter did the grade, all meant to poke a bit of fun at your classic beer commercial.
CreditsCredits
Agency
Agency: Droga5
Producer: Rob Marmor
Creative Director: Dan Kenneally
Creatives: Ryan Raab
Production
Production Company: Platypus, Droga5
Director: Mike Long
Director: Mike Long
Editorial
Editing Company: Mackenzie Cutler
Editor: Ryan Steele
Editor: Ryan Steele
VFX & Design
VFX & Design: The Mill
Executive Producer: Melanie Wickham
Producer: Alex Bader
2D Lead Artists: Emily Bloom
2D Artists: Yoon-sun Bae, Jamin Clutcher
Graphics: Clemens
Colour
Colour: The Mill
Colour Producer: Natalie Westerfield
Colourist: Mikey Rossiter
Colour Producer: Natalie Westerfield
Colourist: Mikey Rossiter