Sainsbury’s play on their forte of making children’s mealtimes easy in this summertime spot, whereby a somewhat fussy eater is won around by a simple but delicious recipe of vegetable quesadillas.

The advert is part of a wider campaign encouraging the nation to “get summer sorted,” playing alongside various other summer holiday adventures experienced by this family, and the many characters our main character seeks to play out - be it pirate, superhero or tiger.