Weetabix
Incredible Inside
Weetabix teamed up with BBH to celebrate the ‘Incredible Inside’. A campaign that highlights the nutritional benefits of Weetabix, detailing how it interacts in the body.
Director:
Jack Whiteley
Production:
Rattling Stick
Agency:
BBH
Jack Whiteley
Production:
Rattling Stick
Agency:
BBH
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The film, directed by Jack Whiteley at Rattling Stick, features looped animated GIF-like clips of people of all ages using their incredible bodies, from a little girl sprinting up steps with a cello to older ladies running into the sea.
The spot was graded by Mill colourist Mick Vincent, with motion graphics added by the Mill’s VFX team.
The spot was graded by Mill colourist Mick Vincent, with motion graphics added by the Mill’s VFX team.
CreditsCredits
Agency
Agency: BBH
Commissioner / Producer: Jodie Sibson
Agency Creative Director: Shish Patel
Creatives: Callum Pryor & Mark Rayson
Assistant Producer: David Lynch
Production
Production Company: Rattling Stick
Director: Jack Whiteley
Production Company Producer: George Saunders
Editorial
Editing Company: Work
Editor: Rich Orrick
Editors Assistant: Saam Hodivala
VFX & Design
VFX & Design: The Mill
Producer: Carl Philips, Luis Martin
Production Assistant: George Reid
Production Assistant: George Reid
2D Lead Artist: Peter Hodsman
2D Artist: Stefan Susemih
Motion Graphics: Paul Bloomfield, Anthony Fieldsend, Charles Bigeast, Ashley Tyas, Freya Barnsley, Fred Huergo Wagner
Colour
Grade: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent