After two days watching Poehler deliver the script's killer copy (and often ad-libbing on her own accord), a separate night shoot took place within an actual store to capture all the background plates needed to extend the practical set. Camera lenses, angles and moves had to match the main performance plates to ensure this footage could be composited into the scenes as seamlessly as possible.

Flame artist Martin Lazaro and a team of Mill Flame artists set about keying foreground elements and marrying them together with corresponding background plates. There were also multiple separate screen comps necessary as well as some augmentation to the real location.

The end result is a charming, lighthearted spot that should have you rushing to your nearest Best Buy for some proper touchy feely retail therapy.