The Mill’s VFX team added a host of effects in 3D and motion graphics, which were then comped together in Flame. Lead 3D artist Mike Chapman comments, “For this latest instalment we once again build on the previous spots, this time focusing on the launch of Jaguar’s new model the XE.  We leveraged a lot of the assets and environments which were used in ‘The Lab', with the main bulk of new design work focusing on the f-type to XE transformation.

For this transformation, we wanted to build on the visual language of ‘The Lab' but at the same time accentuate the shared design features between the 2 cars.  We went through a number of different iterations before settling on the final look for this and also integrated an interactive UI for Nicolas Hoult to play with.

Another one of the challenges we had was that there was only one XE on set when filming on the 007 stage at Pinewood, so we had a number of stand in cars which were made up of f-types, XJ's and XF's. These all needed to be replace with the XE, in some shots this totalled 8 cars that need replacing.”