Gatorade
We Love Sweat
TBWA\Chiat\Day and director Mark Zibert of Imperial Woodpecker help Gatorade hail to sweat on the track, field and court in ‘We Love Sweat’ with visual effects by The Mill.
Director:
Mark Zibert
Production Company:
Imperial Woodpecker
Agency:
TBWA\Chiat\Day
Mark Zibert
Production Company:
Imperial Woodpecker
Agency:
TBWA\Chiat\Day
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The spot features some of professional sports’ biggest stars including Serena Williams, Usain Bolt and JJ Watt with narration by Michael Jordan. Artists at The Mill emphasized the heroic quality of the sweat by making it pop against the background. One technique used to capture the tiny details of the liquid involved filming water as it poured over a balloon.
CreditsCredits
Agency
Agency: TBWA\Chiat\Day
Executive Producer: Sarah Patterson
Producer: Lacy Plunk
Producer: Lacy Plunk
Worldwide Creative Director: Renato Fernandez
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Managing Director: Peter Ravailhe, Simon Nicholls
Brand Manager: Robyn Morris
Sports Marketing: Erika Buder
Production
Production Company: Imperial Woodpecker
Director: Mark Zibert
Executive Producer: Charlie Cocuzza
Producer: Matt Wersinger
Director of Photography: Mattias Rudh
Editorial
Editing Company: Whitehouse Post
Editor: Charlie Harvey
Editorial Executive Producer: Joni Williamson
Editorial Producer: Jonlyn Williams
Editorial Producer: Jonlyn Williams
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Executive Producer, Colour: Thatcher Peterson
Executive Producer, Colour: Thatcher Peterson
Senior VFX Producer: Kait Boehm
Colour Producer: Antonio Hardy
Colour Producer: Antonio Hardy
Shoot Supervisor: John Leonti
Executive Creative Director: Phil Crowe
Creative Director: John Leonti
2D Lead Artists: Narbeh Mardirossian
3D Lead Artists: Simon Brown
2D Artists: Tim Bird, Scott Wilson Edward Black, Jale Parsons, Tara DeMarco
3D Artists: Josh Hatton, Kelvin Liang, Krystal Sae Eua, Monique Espinoza, Richard Fallat, Robert Chapman, Jenna Kind, Steven Olson, Thom Price, Bridget Warrington, Juan Zavala, Katie Yancey, Mike Di Nocco, Ashraf Ghoniem, Phill Mayer, Koen Vroeijenstijn, Ed Boldero, Brett Angelillis, Berk Hakguder
Matte Painting: Itai Muller, Chris Goodrich
Motion Graphics: Justin Sucara
Colourist: Adam Scott
Production Coordinator: Daniel Midgley, Greg Dupree
Production Coordinator, Colour: Diane Valera
Production Coordinator: Daniel Midgley, Greg Dupree
Production Coordinator, Colour: Diane Valera