72andSunny collaborated with Radical Media Director Raif Schmerberg, Furlined Director Stuart Parr and The Mill to create a vibrant spot for Samsung 'What Does Color Feel Like.'
The Mill's 2D team adjusted the footage of the phone and the bespoke scenes of colorful people playing with paint and flying through space, so that they sat perfectly within the screen. Small changes in the colors of the environment were made to match what was seen on the screen.
Mill Colourist Fergus McCall worked with the inherently vivid images, making sure that each and every color read clearly while switching from scene to scene. The pops of color create a beautiful mix with lively soundtrack, giving the audience a feel for the color!
CreditsCredits
Agency
Agency: 72andSunny Executive Producer: Kerli Teo Executive Creative Director: Guillermo Vega Creatve Director: Eric Steele Junior Producers: Yaya Zhang, Jenny Jones Senior Writer: Matthew Carey Senior Designer: Wei Wei Dong, Colin Kim Director of Production: Lora Schulson Managing Director: James Townsend Brand Director: Mandy Hein Brand Manager: Ricardo Hieber Senior Business Affairs Manager: Quentin Perry Junior Business Affairs Manager: Laura Fraser Director of Strategy: Tim Jones
Production
Production Company: Radical Media Director: Ralf Schmerberg Executive Producer: Gregg Carlesimo Producer: Alexander Orlovsky
Production
Production Company: Furlined Director: Stuart Parr Managing Director: Robert Herman Producer: Scott Kaplan
Editorial
Editing Company: Lost Planet Editorial Editors: Hank Corwin, Max Koepke, Federico Brusilovsky Edit Assist: Shawn Gauvain Executive Producers: Krystn Wagenberg, Gary Ward Producer: Casey Cayko
VFX & Design
VFX & Design: The Mill Executive Producer: Verity Grantham Producer: Eliana Carranza-Pitcher Production Co-ordinator: Leigh-Anne Pike Shoot Supervisor: Pete Smith, Jimmy Bullard 2D Lead Artist: Jimmy Bullard 3D Lead Artist: Christian Nielsen 2D Artists: Artur Elson, Ben Kwok, Chris Glew, Anne Trotman, Krissy Nordella, Alex Dreiblatt, Rob Meade, John McIntosh, Susanne Scharping, Vincent Roma, Leon Woods 3D Artist: Raymond Leung