The team captured these elements on a live action shoot using a 3D printed bull which enabled them to re-create the scene back in the studio finessing how each condition could look when impacting the CG model. A range of techniques was utilised in-house making full use of the design, CGI and Nuke teams to seamlessly and effectively bring together each element.

Animation director Nils Kloth comments, "I'm incredibly proud of what we were able to achieve with this project solely in Cinema4D. We decided to comp the ad in Nuke and keep all the 3D in Cinema as this allowed us creative flexibility and a quick turnaround. We had a team of three people working on and off on the CG development and one lead Nuke artist with some helping hands on the side ensuring that the work flow was fast and efficient and that we got the best possible results out of the final piece."

Go behind the scenes on The Mill Blog.