Facing freezing temperatures, the crew shot through the night, capturing the remarkable images of the wild bull and the man's dramatic leap over the top of the charging beast. The incredible feat was performed by one of Spain's leading Bull Leapers or 'Recortadores'.

"The main bulk of our work on the ad was replacing the bull leaper's trainer-clad feet so that he appeared to be bare-footed," Adam explains. "So we did a lot of foot replacement work, a head replacement shot together with general clean up; smoke work to add additional steam from the bull's nostrils and mud kicking up from the bull's heels for dramatic effect."

The second spot, 'Horse', features a horse walking across a desert landscape, kicking up dust with its feet, before rolling in the sand. "Again our work involved general shot clean up, in particular removing signs of modern life," explains Lead Flame, Wes.

He adds, "Not only was this a great project because of the stunning shots we had to work on, we also got to reunite with the creative team at Red Bee with whom we did the fantastic Radio 1 spots last year."