Powerade
Power Through
Good hydration is key to an athlete's performance in this Powerade spot produced by Wieden+Kennedy and directed by Emmanuel "Chivo" Lubeski. VFX by The Mill L.A.
The spot is designed with the blue fluid's nature in mind, transitions are smooth and crisp and take viewers on a journey through athletes' success. Deserving highlight are the entirely CG bottles, seamlessly integrated into the footage by The Mill team.
The spot is designed with the blue fluid's nature in mind, transitions are smooth and crisp and take viewers on a journey through athletes' success. Deserving highlight are the entirely CG bottles, seamlessly integrated into the footage by The Mill team.
Director:
Emmanuel “Chivo” Lubezki
Agency:Wieden & Kennedy Portland
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At some point in their sporting journey, every athlete hits a wall. Powerade encourages and enables athletes to Power Through the toughest moments on their journey to achieve their sporting ambitions.
CreditsCredits
Agency
Agency: Wieden & Kennedy Portland
Production
Director: Emmanuel “Chivo” Lubezki
VFX & Design
Executive Producer: Sue Troyan
VFX Producer: Adam Reeb
2D Lead Artists: Dag Ivarsoy (Nuke)
3D Lead Artists: Natalie Eagan
2D Artists: Joy Tiernan (Nuke)
3D Supervisor: John Leonti
Production Coordinator: Radiance Salem
Smoke Artist: Robin McGloin