Avon
Winged Out
To celebrate the launch of Avon's Super Extend Winged Out Mascara, Badger & Winters worked with Art & Commerce director Tim Richardson and Mill Beauty for Avon 'Winged Out.'
Elegant images of feathers and wings transition smoothly from a feathered coat onto the clean white walls.
Director:
Tim Richardson
Production Company:
Art & Commerce
Agency:
Badger & Winters
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Shot practically in a white room in Prague, the Mill CG team recreated the room to exacting dimension to track the camera. 2D Lead Artist Anne Trotman then create the wall projections. This technique utilized live action elements such as feathers, mascara tubes, and black ink, for an edgy look.
The lengthening effects of the new mascara were enhanced in design and displayed beautifully by Mill Beauty's visual sequences.
CreditsCredits
Agency
Agency: Badger & Winters
Producer: Dan Scudellari
Executive Producer: Celeste Holt-Walters
Production
Production Company: Art & Commerce
Director: Tim Richardson
Head of Production: Matt Leiderman
Producer: Keeley Gould
Editorial
Editing Company: Wildchild Editorial
Editor: Josiah Spencer
VFX & Design
VFX & Design: The Mill
VFX Producer: Mandy Harris
Shoot Supervisor: Chris Mortimer
2D Lead Artist: Anne Trotman
2D Artists: Yoon-sun Bae, Sam Caine
3D Artist: Jeff Lopez
Colour
Colour: The Mill
Colourist: Aline Sinquin
Colourist: Aline Sinquin