Reebok
ZPump Fusion
The Mill teamed up with Venables Bell & Partners and director Michael Spiccia of Arts & Sciences to promote Reebok's 'ZPump Fusion'.
Director:
Michael Spiccia
Production Company:
Arts & Sciences
Agency:
Venables Bell & Partners
Read MoreRead Less
The fast-paced spot follows an athlete as he cuts through the cityscape on foot, thanks to an unmatched, specialized fit. Artists at The Mill added enhancements to match the overall tone of the spot.
2D lead artist Steve Cokonis spoke to us about the transition from set to post. "The shoot was a fun challenge: we dealt with an environment that had lots going on, including the explosions. After filming, we enhanced the environment to convey the grittiness of the commercial. Everything went very smoothly thanks to the Venables crew - they were really creative and easy to work with."
For another look at Reebok work from The Mill, watch the brand's spot for Super Bowl XLIX.
CreditsCredits
Agency
Agency: Venables Bell & Partners
Producer: Jake Grand
Creative Director: Tom Scharpf
Account Director: Lilli Jonas
Business Lead: Katie Acosta
Production
Production Company: Arts & Sciences
Director: Michael Spiccia
Executive Producer: Marc Marrie
Producer: Ben Scandrett-Smith
Director of Photography: Jeremy Rouse
Managing Director: Mal Ward
Head of Production: Christa Skotland
Editorial
Editing Company: Exile
Editor: Matt Murphy
Editorial Producer: Denice Hutton
Editorial Executive Producer: Carol Lynn Weaver
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Shoot Supervisor: Phil Crowe
Creative Director: John Leonti
Producer: Anastasia von Rahl
2D Lead Artist: Steve Cokonis
3D Lead Artist: Ed Boldero
2D Artists: Patrick Munoz, Scott Wilson, Derrick Ligas, Jeannie Huynh (Remedy), Jeff Langlois, Brett Lopinsky
3D Artists: Jonah Austin, Carl Harders, Josh Elmore, Matt Neapolitan, Simon Brown, Steven Olson
Matte Painting: Andy Wheater
Finishing: Robin McGloin, Tim Robbins
Design: Andrew Marks, Chris Burkhalter, Kyle Moore, Eugene Gauran
Production Coordinator: Mary Hayden
Colour
Colour: The Mill
Executive Producer, Color:
Thatcher Peterson
Color Producer:
Antonio Hardy
Production Coordinator, Color:
Diane Valera
Colorist:
Gregory Reese