Co-op
Spring Errand
Director Vince Squibb out of Gorgeous, collaborates with Leo Burnett and The Mill to bring us this charming ad that shows a slice of British family life. Co-op's new spot uses that memory that we all have from childhood of being entrusted with a five pound note to run down to the shops and get mum that one thing she forgot off her weekly shop. We see a young lad cycling to his local Co-op and bumping into his mate at the entrance, who, by coincidence, has been sent to the shops by her mum as well.
Director:
Vince Squibb
Production Company:
Gorgeous
Agency:
Leo Burnett
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Colourist Seamus O'Kane comments, 'Continuing his work with the Co-op brand Vince sought to keep within the realms of observed realism as we follow the boy on his bicycle ride to the nearby Co-op store.
We tried to bring a sense of the richness of William Eggleston without losing the normality of the British urban environment or weather and the result is a very unobtrusive grade that sits the action within itself.
It is always delightful to observe the meticulous attention to detail that Vince brings and doubly so to see that realized in such a perfectly balanced spot."
CreditsCredits
Agency
Agency: Leo Burnett
Producer: Jennifer Fewster
Creative Director: Hugh Todd
Creatives: Graham Lakeland and Richard Robinson
Colour
Colour: The Mill
Colourist: Seamus O’ Kane
Colourist: Seamus O’ Kane
Production
Production Company: Gorgeous
Director: Vince Squibb
Producers: Ciska Faulkner and Rupert Smythe
Director of Photography: Nanu Segal
Editorial
Editing Company: The Quarry
Editor: Scot Crane
Edit Assist: Patrick Walsh
VFX & Design
VFX & Design: The Mill
Executive Producer: Gemma Humphries
2D Lead Artist: Andrew ‘Barnsley’ Wood
2D Artists: Joseph Tang
Production Assistant: Clare Melia