Director:
Tim Erem
Production Company:
Diktator AB
The colourful video was directed by Tim Erem out of Diktator AB and shot in Mumbai. Mill colourist Matt Osborne used and enhanced the rich colours of the piece in the grade, careful not to detract attention from the lead singer, whilst also adding in a heavy film grain.
Matt comments, "It was great working again with Tim on this promo. We used old Bollywood films as a reference, with lots of bright warm heavy saturated colours and warm skin tones. We then contrasted this in the bus scene by using heavy cyan blues to almost balance the film outm taking it away from the red tones."
Music producer Diplo comments on shooting in India, "India is special and its beauty absolutely humbled me. When we toured there as Major Lazer, it was mind blowing to see our fan-base and we wanted to incorporate the attitude and positive vibes into our video and just do something that embodies the essence of Major Lazer. Major Lazer has always been a culture mashup and to us, India feels like some kind of special creature with one foot in history and one firmly in the future. The experience is something we'll never forget."
Production Company: Diktator AB
Director: Tim Erem
Producer: Per Welen
Director of Photography: Jacob Möller
Editing Company: Trim Editing
Editor: Leila Sarraf