DFS
Growing
The Mill continued their collaboration with director Pedro Romhanyi for this spring spot created by Krow. Lead 2D Artist Richard Payne used Flame to combine the many separate time-lapse elements for each shot and added extra lighting effects to give the commercial a fresh, early morning feel. Motion graphics and CG were then used to animate the carpet fibers, lamp, and animating flowers on the sofa cushions.
Director:
Pedro Romhanyi
Production Company:
Outsider
Agency:
Krow Communications
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Producer Richard Hawkins comments, "This is a lovely, optimistic spot for DFS that nails the way spring can make us feel. As sunlight warms the patterns on the sofa, blooms open up and rugs start growing like ground cover across the wooden floor. Time-lapse photography works superbly here; creating the sense of a world quickening and responding as the season demands."
CreditsCredits
Agency
Agency: Krow Communications
Producer: Davina Hickson
Creative Director: Nick Hastings
Creatives: Jon Mitchell & Darryl George
Account Director: Felicity Gibbon
Production
Production Company: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
Director of Photography: Ray Coates
Editorial
Editing Company: Big Buoy
Editor: Shaun Gardiner
VFX & Design
VFX & Design: The Mill
VFX Producer: Richard Hawkins
2D Lead Artist: Richard Payne
3D Lead Artist: Teemu Erämaa
Motion Graphics: Freya Barnsley
Colour
Colour: The Mill
Colourist: Seamus O'Kane
Colourist: Seamus O'Kane