The Mill and Mill+ collaborated with Deutsch LA in a series of FIFA World Cup 2014 spots for Volkswagen directed by Andrew Proctor, Mill+. The team built an entirely CG stadium of cheering fans, featuring our hero - the Golf GTI - as it dribbles the ball straight into the net.

The Mill customized the new GTI model with 32 country-specific paint designs and developed three spots per team, showcasing different camera moves, celebrations and goals by the GTI. Each celebration is tweeted after every goal with the hashtag #gooolf as part of their World Cup campaign. 

The Mill artists are no strangers to fine-tuned CG work, but this project was unique. Down to the last blade of grass, every component of the stadium was CG. 3D lead artist David Lawson elaborates: "We used a R&D tool which allowed us to put 220 million blades of grass on our football pitch, meaning that the car could drive from one end to the other and over the whole field. It's the first time we've ever put a whole pitch of grass in full CG."

Proctor concluded: "It was a really interesting challenge from a conceptual and technical standpoint. It was all about riding a fine line between being realistic - as in, a driver could actually do this - and being recognizable as a celebration."

Cheers to another artist collaboration and those scoring big this year at FIFA World Cup 2014.