BMW Motorrad
Unstoppable (Director's Cut)
BMW Motorrad celebrates the last year in illustration with the help of Mill+ creative director Carl Addy.
This film, for BMW Motorrad Germany, features Mill+ creative director Carl Addy depicting a year in review of the famous motorbiking company through artwork. The retrospective Carl created reflects products, events and points of interest in the last year for BMW Motorrad. We see the action cut from him illustrating the piece, to live action sequences of bikers riding through sunsetting landscapes.
This film, for BMW Motorrad Germany, features Mill+ creative director Carl Addy depicting a year in review of the famous motorbiking company through artwork. The retrospective Carl created reflects products, events and points of interest in the last year for BMW Motorrad. We see the action cut from him illustrating the piece, to live action sequences of bikers riding through sunsetting landscapes.
Director:
Carl Addy
Production Company:
Mill+
Agency:
Serviceplan
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Not only did Carl both design direct, star in and create the content for the piece, he also composed and performed the music it is set to. Once fans and clients of Motorrad have watched the film online, they are able to personalise Carl's illustration and have their own poster version of this impressive and striking retrospective.
CreditsCredits
Agency
Agency: Serviceplan
Producer: David Walzl
Creative Director: Markus Maczey
Creative: Roland Raith
Production
Production: Mill+
Director: Carl Addy
Executive Producer: Luke Colson
Producer: Josh Davies
Director of Photography: Tim Spence
Editorial
Editing Company: The Mill
Editor: Daniel Budin
VFX & Design
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Alex Finch
Creative Director: Carl Addy
Motion Graphics: Shaun Leong Williams
Colour
Colour: The Mill
Colourist: Seamus O Kane
Colourist: Seamus O Kane