Powerade
Liquid Ball 3
We’ve teamed up with Mother to create the new Powerade Official Sponsorship idents for UEFA European Championship 2012™.
Working with Mother creative teams Manuel and Gonzalo and Craig and Fernando and Producer Anna Sedgwick, PK directed Powerade's new campaign as part of their official sponsorship of the 2012 UFEA Euro games.
Working with Mother creative teams Manuel and Gonzalo and Craig and Fernando and Producer Anna Sedgwick, PK directed Powerade's new campaign as part of their official sponsorship of the 2012 UFEA Euro games.
Director:
PK
Production Company:
The Mill
Agency:
Mother
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The films feature UK freestyler Paul Klein performing some of his signature skills in a darkly lit, abstracted environment, albeit with a transparent football filled with Powerade. Lit by Richard Stewart, the shoot took place over a day at Black Island Studios, with 3D magic created by Andy Nicholas and his team back at The Mill.
The Mill's Head of Content Alex Webster explains, "This was a perfect job for PK, who was able to bring all his years of experience as a digital creative and art director to bear to the production. PK's insight in to brand communication through visual imagery and the collaborative approach the Mother guys took to the process made for a great experience for everyone involved. We're very happy with the results."
CreditsCredits
Agency
Agency: Mother
Producer: Anna Murray
Creatives: Manuel, Gonzalo, Craig, Fernando
Production
Production Company: The Mill
Record Company: Silent Studios
Director: PK
Executive Producer: Alex Webster
Producer: Kristyna Podolska
Director of Photography: Richard Stewart
Football Stunts Artist: Paul Klein
Sports Choreographer: Ryan Lee
Production Manager: Linsey Romano
First Assistant Director: Simon Ashen
Focus Puller: Bashart Malik
Gaffer: Ben Fordesman
Grip: Daniel Laviada
Editorial
Editing Company: The Mill
Editor: Charlotte Carr
VFX & Design
VFX & Design: The Mill
Executive Producer: Alex Webster
VFX Producer: Ian Berry
Shoot Supervisors: Tom Raynor, Andy Nicholas, Jerome Lionard
2D Lead Artist: Jerome Lionard
3D Lead Artist: Andy Nicholas
2D Artist: Tobey Lindback
3D Artist: Tom Raynor
Motion Graphics: Ivo Sousa, PK
Final Cut: Chloe Barker, Charlotte Carr
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss