GE
Olympics 2012 Measure
The Mill & GE Examine the Human Machine
The human body is an amazing machine capable of incredible feats. GE's MRI Technology gives us insight into the inner workings of the human form like never before as evidenced in its 'Olympics 2012' commercial. Produced by BBDO and Skunk with VFX and Design by The Mill NY, the spot showcases the beauty and athletic ability of the human body.
Director:
John Hillcoat
Production Company:
Skunk
Agency:
BBDO
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"The GE 2012 Olympics spot was a great opportunity for the Mill to flex its' more stylistic muscles. In a great collaboration between 2D, 3D and Design we were able to create a stylized look to GE's MRI technology," explains Lead 2D Artist, Kyle Cody.
"While still remaining true to the look of an MRI, we were able to stretch the boundaries of reality, through some more creative and contemporary approaches of particles and colour. These glitches and scans aim to add some more beauty and art to the science of GE's MRI technology."
With the power of GE's Technology and the creative prowess of the Mill, the human body is redefined.
CreditsCredits
Agency
Agency: BBDO
Creative Director: Tim Roan
Creative: Kevin Jordan
Executive Producer: Regina Ebel
Producer: George Sholley
Production
Production: Skunk
Director: John Hillcoat
Executive Producer: Shelly Townsend
Producer: Aristides McGarry
Director of Photography: Benoit Delhomme
Editorial
Editing Company: RPS
Editor: Adam Pertofsky
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris
VFX Producers: Zu Al-kadiri, Claudia Guevara (Color)
Shoot Supervisor: Andres Eguiguren
2D Lead Artist: Kyle Cody
3D Lead Artist: Jeffrey Dates, Andres Eguiguren
Motion Graphic: Joey Salim
Art Director/Designer: Tim Haldeen
Designer: Jane Ro
Designer/Animator: Joey Salim
Colour
Colour: The Mill
Colour Producer: Claudia Guevara
Colourist: Fergus McCall