Hugo Boss
Hugo Red
It was great to collaborate with Grey and RSA again this year on Hugo Boss's latest spot for new men's fragrance 'Hugo Red' which debuted during Berlin's fashion week.
Shot in a disused military facility in LA and starring musician and actor Jared Leto, Hugo Boss are once again pushing the fragrance genre into new areas, producing this powerful and innovative spot.
Director:
Jonas Akerlund
Production Company:
RSA
Agency:
Grey London
CreditsCredits
Agency
Agency: Grey London
Producer: Ian Randle
Creatives: Dean Francolini
Production
Production Company: RSA
Director: Jonas Akerlund
Executive Producer: Debbie Garvey
Editorial
Editing Company: Final Cut
Editor: Darren Baldwin
VFX & Design
VFX & Design: The Mill
VFX Producer: Tom Johnson
2D Lead Artist: Andrew ‘Barnsley’ Wood
2D Artists: Gary Driver, Adam Watson, Jon Price
Colour
Colour: The Mill
Colourist: Aubrey Woodiwiss
Colourist: Aubrey Woodiwiss