Super Bowl 2012
Shaw - Chase
StyleWar Brings Chaos to the Streets of Toronto in 'Chase'.
Just because our neighbors to the North don't have skin in the game doesn't mean they don't want to be a part of the action. In Shaw's Super Bowl spot for the Canadian market, 'Chase', from BBDO Toronto and director StyleWar, couch surfers get a front row seat--literally--in an action-packed car chase.
Just because our neighbors to the North don't have skin in the game doesn't mean they don't want to be a part of the action. In Shaw's Super Bowl spot for the Canadian market, 'Chase', from BBDO Toronto and director StyleWar, couch surfers get a front row seat--literally--in an action-packed car chase.
Director:
STYLEWAR
Production Company:
Softcitizen/Smuggler
Agency:
BBDO Toronto
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Getaway cars, motorcycles and unmarked police vehicles blast through a maze of orange cones, factory warehouses and even a construction ramp-cum-jump, complete with TV-viewer in tow. Kids, don't try this with your own couches!
Led by Art Directors Bowe King and Emmett Dzieza, a team of designers created the graphics system for the end tags that were used in 'Chase' and all of Shaw's ads. Matt Wilmshurst lead the charge in 2D with basic clean up.
CreditsCredits
Agency
Agency: BBDO Toronto
Producer: Dena Thompson
Creative Directors: Carlos Moreno, Peter Ignazi, Micheal Clowater
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Account Director: Olivia Mendez
Production
Production Company: Softcitizen/Smuggler
Record Company: Human Worldwide
Director: STYLEWAR
Producer: Helen Hollien
Director of Photography: Oliver Wood
Studio: Heard City
Editorial
Editing Company: General Editorial
Editor: Noak Herzog
VFX & Design
VFX & Design: The Mill
VFX Producer: Jared Yeater
Shoot Supervisor: Adrian Hurley
Art Director: Bowe King
2D Artist: Matt Wilmshurst
Designer: Goran Krstic
Animator:Tonya Smay