The Mill, W+K and director Steve Rogers from Biscuit Filmworks have teamed up on these original and humorous spots for Old Spice. Just in time for the NFL season, "Absent" and "Snow Globe", part of the"Unnecessary Freshness" campaign, keep in line with the offbeat humor that Old Spice is famously known for. These spots chronicle the adventures of Denver Broncos linebacker Wes Welker to the tune of a 1980s-esque commercial jingle.

The 3D team wanted to suitably portray Old Spice's fun and delightful humor by seamlessly integrating CG elements into the spot. Meng Yang Lu who led the 3D team explains, "These spots needed a little imagination while shooting, as a lot of the hero props were fully CG. The lizards, the snow globe, the massive crowds, and falling snow were all completely CG."

The Mill's VFX supervisor and creative director, Tim Davies said, "These spots were great from the start. They had a bizarre script and a hilarious jingle, but they also had all the bells and whistles thrown at them by our talented team at The Mill. We managed to seamlessly knit together elements from many different sources resulting in some great looking commercials."