Super Bowl 2012
Etrade - Fatherhood
Ooh Baby BABY!
A perennial favorite of the Super Bowl, the E*TRADE Baby - created by GREY NY - makes his return this year in more traditional storytelling settings. This year we see the Baby play best man (and bodyguard) to a nervous groom in a wedding with an overbearing Father-in-law and dole out investment advice to a newly minted father in a hospital nursery.
A perennial favorite of the Super Bowl, the E*TRADE Baby - created by GREY NY - makes his return this year in more traditional storytelling settings. This year we see the Baby play best man (and bodyguard) to a nervous groom in a wedding with an overbearing Father-in-law and dole out investment advice to a newly minted father in a hospital nursery.
Director:
Tim Abshire
Production Company:
Rabbit
Agency:
Grey Worldwide (NY)
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You probably noticed the Baby's body and mouth movements are more sophisticated this year. Thanks to a high level of critical thinking and collaboration, we were able to execute the work on a higher technical level than ever before.
The Mill Producer Jared Yeater proclaims, "The technique is only half the battle. You have to have a great team behind you and your artists need to think outside the box. Compositors with this much expertise, experience and talent are hard to come by."
Yeater continues, "It was a true collaboration among E*TRADE, GREY, Director Tim Abshire and The Mill from day one. GREY's team is really smart and has great intuition into what makes the E*TRADE Baby such a memorable campaign. Our part is great fun. We get to bring it to life on a technical level and embellish with creative touches along the way. Tim [Abshire] was new to the campaign this year, and his fresh perspective and comedic touches have really helped step it up."
CreditsCredits
Agency
Agency: Grey Worldwide (NY)
Producer: Kim Kietz
Line Producer: Lindsay Brzowski
Creative Director: Eric Segal
Creatives: CW: Rich Singer, Pete Holmes, John Clarkson, Jeff Vinick, Steve Fogel
Chief Creative Officer: Tor Myhren
Art Directors: Kimberly Kietz, Zack Menna, Doug Fallon
Account Team: Jon Holding, AJ Mazza, Ronna Boyer, Kim Gordon
Director of Broadcast Production: Bennett McCarroll
Production
Production Company: Rabbit
Record Company: Marmoset Music
Director: Tim Abshire
Executive Producers: Jeff Sommar and Joby Barnhart
Director of Photography: Will Rexer
Mix: Dante DeSole, Matt Baker
Music Producer: Zachary Pollakoff
Editorial
Editing Company: Vision Post
Editor: Alex Cohan
Edit Assist: Jackie Helfgott
VFX & Design
VFX & Design: The Mill
VFX Producer: Jared Yeater
Shoot Supervisor: Danny Morris
2D Lead Artist: Keith Sullivan
2D Artists: John Ciampa, Mario Caserta, Randy McEntee
Assists: Randy Krueger, Brendan Oneil, Jade Kim, Dusty Diller, Patrick Mahony
Element Shoots: Jared Auslander, Darnell Laval
End Tag Creative Director: Jeff Stevens
End Tag animator: Eugene Kolb
Colour
Colour: The Mill
Colour Producer: Claudia Guevara
Colourist: Fergus McCall
Colour Producer: Claudia Guevara
Colourist: Fergus McCall